The consultation relates to a draft planning application for the redevelopment of the existing surfing lagoon at Adventure Parc Snowdonia, together with engineering operations to infill part of the lagoon, siting of 21 holiday lodges, and proposed alterations and extensions to the existing Adrenaline Indoors building in order to accommodate a new leisure attraction by way of a ‘Snowtunnel’.

The application site forms part of the Adventure Parc Snowdonia site, formerly known as Surf Snowdonia, which opened in 2015 as a signature attraction to create an activity of significance that would draw a new market to North Wales.

The development of the site by the Ainscough family in 2015 was not without its challenges. Alongside pioneering the new inland surfing technology that had never been commercially delivered before in the world, the site required significant investment levels. However, the family were committed to the project long term to give the site a future.

Unfortunately, the regular mechanical failures of the surf technology installed at Surf Snowdonia led to eight faltering seasons (yet successful in many other ways) and the business had to take the tough decision to close the surf lagoon in mid-2023. The site now has the opportunity to house another world class visitor attraction using a new surfing technology.

Adventure Parc Snowdonia Ltd  have been working closely with the applicant, Global Shred Ventures Ltd to develop a proposal which would redevelop parts of the Adventure Parc Snowdonia site to bring the existing surfing lagoon back into use by way of introducing a new wave generation technology (Wavegarden’s ‘The Cove’ surfing technology) which is now tried, tested and proven to create a new surfing experience at the site. Part of the existing surfing lagoon would be filled to create a new plateau to accommodate a new lodge development, together with a shore-side/beach area for visitors to enjoy.

Alongside this, alterations, refurbishment and extensions are proposed to the existing Adrenaline Indoors building at the site, to accommodate a new indoor leisure and tourism attraction, known as ‘Snowtunnel’.

The Snowtunnel attraction would provide snowboarders, skiers and other snow sports lovers the chance to participate in their sports all year round, anytime, in any weather, close to home. It brings to the snow industry, what wave pools and wind tunnels have brought to the surf and skydiving industries.

The proposal represents an investment of £21 million, which would offer 75 new FTE jobs, 20 of which would be expected to be full-time roles.